Wiltshire
Quality that inspires great food.
Wiltshire, a household name since 1938, has in recent years struggled for attention with an aggressive influx of private label supermarket brands increasingly given preferential shelf space and positioning.
We were asked to evolve an outdated identity and product ranges. We strategically rebranded a 400 strong product broad line spanning multiple kitchen categories with a more engaging, meaningful and salient brand image.
Before & After
Rebrand and packaging update - Increasing perceived value by design
People have an expectation of quality that needed to be felt. We needed the solution to clearly define the differing product lines, allowing for easier navigation for the customer and empower them to make better food. Leaving them to feel good about themselves and their family's well-being.
We looked to induce behavioural change by recognising the power of personal recommendation utilising visually driven Pinterest and Instagram platforms to provide increased awareness and social status linking.