STIHL Australia

Making it easy.

Global market leader in professional outdoor tools looked to expand market with entry into consumer products.

The superior quality of design in every STIHL product, renowned for their precision and durability needed to translate to an everyday home product. Sustaining the environment would sustain the business growth. Making it easy to use and look after your garden. Normally technical and efficient for professional use - a more people friendly approach was required to entice Australian consumers..

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We created an internal brand education book outlining the business and brand objectives whilst illustrating the strategic direction.

The notion of sustaining the backyard to sustain the business was expressed with a series of scenes depicting the various activity types that could take place in the garden. From outdoor dining, exercise and play - making the most of the space - saving it from becoming an under-utilised and seen as 'better off' as a home extension.

 

Strategy
Brand Identity
Brand Communication
Graphic Design
Art Direction