Fogo Brazilia restaurants
A taste of Brazil.
We were asked to bring a Brazilian authenticity to this growing casual dining franchise. Celebrating the rich cultural food heritage of Gaucho cowboys of South America, the food and the experience of eating together outdoors.
Delivering s scalable food experience that could be deployed consistently across a range of neighbourhoods for this fast growing franchise saw this brand grow more than 500% in under 5 years. Solving operational issues provided an opportunity to rethink the business and the brand to change and grow in power.
Before & After
Rebrand and packaging update - Increasing perceived value and recall by design
A business facing a growing challenge from increasingly sophisticated Mexican food outlets, Fogo decided to make a strategic shift away from a quick service restaurant to casual dining with a South American twist.
Operationally this necessitated a change to the cooking process, from a smoky character-filled charcoal-fired to low emission gas driven spit-roasting. Authenticity, craft and differentiation provided the transformation the brand needed
By rediscovering Fogo’s cultural roots, cooking methods and sociable campfire experience, we were able to express the brand’s uniquely rewarding restaurant offering. Attendance figures significantly increased since this rebranding exercise leading to the opening of new, higher profile locations